Written by Nigel G. Kettle -
Over all these years in production and post-production, poor planning continues to plague the industry. I can't tell you how many hours are wasted in post-production fixing issues due to poor planning and execution.
Successful video production requires meticulous planning and preparation. Here are the top five things I have come up with to think about and prepare for before you shoot a corporate video.

1. Define Your Objectives
Before you even think about picking up a camera, you need to clearly understand the objectives of the video you are about to produce. Make sure you fully understand your client's needs and what they want to achieve with the video. Ask yourself and your client the following questions:
What message do you want to convey?
Who is your target audience?
What action do you want your audience to take after watching the video?
Defining your objectives will help guide the entire production process, ensuring that your video's elements align with your overall goals. Whether you're aiming to boost brand awareness, introduce a new product, or provide training, clarity on your objectives is crucial.
2. Develop a Script and Storyboard
A well-crafted script and storyboard are the blueprints for your corporate video. The script should outline the dialogue, narration, and key points you want to cover. It should be concise, engaging, and aligned with your objectives. On the other hand, the storyboard is a visual representation of how your video will unfold, scene by scene. If this is a very small production, you don’t need to go bananas with this, but at least sketch something on paper about how you want your shots to be framed. Creating a detailed script and storyboard allows you to:
Visualize the flow of your video
Plan the shots, angles, and transitions
Ensure a coherent and compelling narrative
Identify any potential issues or gaps before filming
Investing time in this planning stage will save you significant time and effort during the actual shoot.
3. Assemble the Right Team and Equipment
The quality of your corporate video greatly depends on the expertise of your team and the equipment you use. Assemble a team of skilled professionals who can handle various aspects of the production, such as directing, filming, lighting, sound, and post-production editing. Depending on your budget and requirements, you may need to hire external professionals or work with an in-house team.
Additionally, make sure you have the right equipment for the job. This includes high-quality cameras, microphones, lighting equipment, and editing software. Proper equipment ensures that your video looks and sounds professional, which is essential for maintaining your company's credibility.

One of the most overlooked parts of a shoot is audio. This will always come back to bite you in the ass and increase your post budget to clean things up. Make sure you have a good sound technician and good equipment.
Make sure your crew knows what framerate and resolution to shoot at. Â A common mistake in shoots is that all the camera operators shoot at varying frame rates and dimensions. Mixing framerate incorporates cadence and interlace issues in your videos. This can be an expensive fix in post.
4. Scout Locations and Plan Logistics
Choosing the right location for your shoot is critical to the success of your corporate video. Consider the following when scouting locations:
Does the location align with your video's message and brand image?
Is it accessible and convenient for your team and talents?
Are there any potential issues with lighting, noise, or distractions?
Once you've chosen your location, plan the logistics of the shoot. This includes scheduling, transportation, parking, permits, insurance, proof of insurance, props, and any necessary accommodation. Detailed logistical planning will help you avoid last-minute surprises and ensure a smooth production process.
5. Prepare Your Talent and Scripted Elements
Whether you're featuring employees, actors, or spokespersons in your corporate video, it's important to prepare them thoroughly. Provide your talent with the script and any relevant information well in advance so they have time to practice and feel comfortable with their roles. Conduct rehearsals to iron out any issues and ensure a natural, confident delivery on camera.
In addition to preparing your talent, think about other scripted sections or elements, Â such as voiceovers, animations, graphics, etc. These elements should be planned, and the ones that can be created should be created in advance to ensure they seamlessly integrate with the live footage.
By carefully considering and preparing these five key aspects before shooting your corporate video, you'll set the stage for a successful production that effectively communicates your message and engages your audience. Remember that thorough planning is the foundation of any great video, and taking the time to get it right will pay off in the final product.
Happy shooting.
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